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Poor website structure and information architecture can doom even the best SEO campaigns.
If your website is difficult for users to navigate and Google to crawl, your rankings are likely to suffer.
Think about “usability first” on a mobile platform. That is the pathway to success
With Google rolling out the mobile-first index, your website needs to pass the Mobile-Friendly Test.
In order to avoid a mobile ranking meltdown, you should double down on mobile tasks and performance.
For either mobile or desktop, you must continuously monitor the speed and keep improving it.
Use the Google Page Speed tool to benchmark performance.
Both internal and external links continue to have a huge influence on how your website ranks.
Google wants to help you out here. They have produced a Search Engine Optimization (SEO) Starter Guide meant for anyone interested in promoting online content via Google search.
As with website architecture, just doing the basics, as explained in this guide, will put you head and shoulders above many of your competitors.